Influence Weekly
Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
Podcasting since 2023 • 71 episodes
Influence Weekly
Latest Episodes
April 2026: Samsung's 140-Creator Summit, Mr. Beast's Paid Growth Machine & The Partnership Gap
In this Q2 kickoff episode, hosts Ceci Carloni and Nii Ahene unpack three stories that reveal how brands are scaling creator programs—and where the industry still falls short:📱 **Samsung Goes All In**: The Galaxy S26 Ultra launch brough...
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Season 1
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Episode 20
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12:24
Special Episode: Why B2B Can't Ignore Creators Anymore—Attribution, ROI & Growth with Scott Sutton of Later
Later is a leading influencer marketing and social platform that helps brands identify creators and launch campaigns backed by data-driven intelligence. The company serves both B2C and B2B companies looking to build scalable creator programs wi...
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Season 1
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Episode 19
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25:18
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Special Episode: From Influence to Ownership—Why Creator Commerce Is the Third Wave with Danielle Pederson of Amaze
Amaze is an integrated commerce platform that helps creators and brands turn content moments into revenue streams. The company provides tools for product launches, audience insights, and monetization infrastructure that enable creators to build...
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Season 2
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Episode 18
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23:53
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Special Episode: From Experimental to Enterprise—How Creator Marketing Became Core Infrastructure with Glenn Ginsburg of QYOU Media
QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The company works with major brands, studios, and entertainment companies to execute strategie...
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Season 2
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Episode 17
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31:00
Special Episode: Why Brands Need to Stop Treating Creators Like Media Buys with Sabrina Haschak of Beacons
Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and creator tools. The company was built for creators first, and now focuses on connectin...
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Season 2
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Episode 16
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33:36
